Good PR takes time - and your time might be better spent on sales, development, research, human resources, negotiating...
PR is an essential part of the marketing mix - and marketing is the lifeblood of your business.
PR delivers credibility, via the implied endorsement of the media that talks about your business.
PR can accurately target individual special-interest groups.
Using external PR is time-efficient if all you want, or need, to do is push your Seasonal or Sales offers.
Your competitors are being talked about.
You're not getting credit where credit is due.
BECAUSE... WE CAN
Proactive PR Activities
Researching, writing and approval of press release £450
Client planning day. Creative brainstorming; strategy development; integration of existing marketing activities into one marketing plan. £700 plus costs
Email distribution, plus follow-up of TRADE press release and colour separation management £300
Development of bespoke consumer target media contact database £250
Email distribution of press release £75
Telephone follow-up of top 25 press contacts £300
Follow-up of top 50 press contacts £550
Newsletter: story origination and research, writing and image search. Up to 5 features, and 5 news flashes, client approvals. From £2000
MONTHLY proactive press liaison to develop/maintain relationship with key contacts and to monitor and develop forthcoming press opportunities. From £650 pm
Research, plan and implement 3rd party promotional campaign. From £750