BECAUSE... WE CAN
Product launches, shop openings, new appointments, endorsements, exhibitions, conferences, charity support and promotions are all newsworthy. Well targeted, concisely written press releases can help raise awareness of your brand, help boost sales, and enhance your corporate reputation.
In Public Relations we talk a lot about Reactive and Proactive PR, so we have created two distinct menus that will meet your various needs. Together, elements of both menus will give you a balanced, budgeted, well thought-out, creative campaign.
Reactive: tending to be responsive or to react to a stimulus: Reactive PR is about the management of the press. It can vary from answering general product queries (positive PR), to more tricky questions about an unexpected problem or disaster (negative or crisis PR).
There are a number of tools that can be used to ensure that your company is ready to handle day to day press enquiries. These include, for example, a corporate profile of your company and its personalities, product press releases, high resolution pack shots, latest research and so on. You should also have an agreed procedure in place internally, to ensure that you protect your company's valuable reputation.
Proactive: anticipating change and taking action, rather than reacting to events: Proactive PR can be defined as the planned, sustained effort required for changing the perceptions of your target publics, in order to create favourable opinions about your company, its products and services.
If you simply want to get your news story distributed without appointing a PR consultancy on a long term contract, then this is the menu for you.
Ideally, but depending on your budget, you would have a mixture of both reactive and proactive tools working for you.
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